Minimally invasive cosmetic procedures are in high demand in Houston and across the nation. During 2010 Americans spent approximately $10 billion on procedures such as Botox® and dermal fillers. This is a 12% increase from 2009. Experts attribute this the wide availability of Botox®, that it requires no downtime, its price point, and that risks are quite minimal compared to plastic surgery. The American Society of Plastic Surgeons reports that women between the ages of 40-54 purchased 50% of these minimally invasive procedures. Though Botox® is available everywhere from neighborhood Botox® parties to your dentist’s chair, the person administering Botox® has a major impact on your outcome. Even though Botox® is minimally invasive, it is still a medical procedure performed on your face. Before taking the plunge, you should do your research. First make sure the physician and you have the same aesthetic goals by simply asking him/her what he/she would recommend for you and why. Next, understand that professionals like dentists or other clinicians do not specialize in Botox®, and that administration of injectables like Botox® is merely a side business for them. It goes without saying why you should not go to a Botox® party outside the scope of a professional dermatology practice. A dermatologist who specializes in both medical and cosmetic dermatology is an excellent choice when considering Botox® and other dermal fillers. West Houston Dermatology Laser & Skincare Center is an excellent resource for both medical dermatology and cosmetic dermatology.